Find your climate tech’s message
Climate tech copywriting and messaging
Get clear messaging that sets your climate tech apart. And copy that communicate its undeniable value. So your ideal customers can see why they must choose you.
I’ve helped these companies communicate with clarity
Your ideal customers don’t get your climate tech’s unique value because your messaging is
complex, generic or unclear
Jargon and complexity obscure your climate tech’s business value and drive away business buyers.
Generic sustainability claims and green buzzwords make your tech blend into the crowd.
Unclear value communication leads to poor-fit leads and longer sales cycles.
Get climate tech messaging your ideal customers can understand immediately
I’m Jat Leng, a climate tech copywriter based in Singapore. I can help you develop clear and value-focused messaging and communicate it persuasively on your website.
So your ideal customers can easily understand what your product does and how it can benefit them where the others can’t. Trust you more and see you as the obvious choice.
And you can take pride in having created messaging that drives confident buying decisions and delivers real business impact.
Connect with value and relevance
My end-to-end messaging and copywriting process comprises:
- customer and messaging research
- messaging strategy
- conversion copywriting
- user experience (UX)
Differentiate your climate tech from the competition’s
Stop blending in with generic sustainability clichés and green buzzwords. Rise above other contenders with your tech’s specific strengths.
I’ll research how your product better solves your customers’ problems. I’ll identify the transformation your ideal customers want. So you can show them why you are their best choice.
Resonate with your tech’s business and sustainability value
Break free from insider jargon. Translate complex features into easy-to-understand business and sustainability benefits. And resonate with both technical buyers and business decision-makers.
I’ll provide the messaging strategy in a framework you can use to align your messages across the board. Your stakeholders can all confidently convey your product’s value without second-guessing every word choice.
Improve conversions and shorten your sales cycle
Show that your tech is worth their investment, and your ideal customers won’t default to comparing on price or going with a better-known alternative.
I’ll lean on the messaging strategy plus your brand voice, messaging hierarchies, buyer psychology and UX principles to write clear, persuasive website copy. So your ideal customers can see your tech’s value and take action.
Messaging that conveys our unique value and winning difference
Jat Leng is a thinking copywriter who spares no effort in making sure that her copy is accurate, accessible and meaningful to the target audience. For our website, she dived deep into customer and market research. The result is messaging that conveys our unique value and winning difference to our ideal customers.Make your messaging and copy
work harder and convert more
Messaging strategy
Strategic messaging that differentiates your climate tech, makes it easy to understand and shows your ideal customers why they must choose you.
Website copywriting
Conversion and UX copywriting for your website. So that you can capture higher-quality leads, get more opt-ins and turn more browsers into leads and buyers.
Homepage audit
Know exactly what’s holding your homepage back from conversions. Make quick, impactful changes to your copy and UX without any expensive redesign.
Climate tech and sustainability knowledge meets
messaging and copywriting expertise
3 very good reasons why you should hire me as your climate tech copywriter
Messaging, copywriting and UX expertise
I offer deep copywriting expertise sharpened by training in messaging strategy, customer research, and conversion and UX copywriting. I have trained with the best, including Copyhackers, Emma Stratton and Susan Reoch.
You’ll get dedicated 1:1 collaboration supported by clear, structured processes.
Sustainability knowledge and industry awareness
I bring comprehensive climate tech and sustainability knowledge from projects, continuous learning and sustainability communication training.
Working alongside you as the subject matter expert and drawing insights from customer and competitive data, I’ll find the sweet spot between expertise and accessibility for your messaging.
Partner strategist, not a copywriting vendor
I’m not just a copywriter but also your partner strategist, who believes in what you do and the value you bring to sustainability.
I’ll choose to work on a project only if it means something to me. And that’s why I’ll care about your project and make it my own. So you can do less and accomplish more.
Ability to discern the most important messages and communicate them through engaging copy
Jat Leng worked with us on several copy projects. Each time, she understood our clients’ needs well and delivered copy that exceeded our expectations. She was highly organised and showed an astute ability to discern the most important messages and communicate them through engaging copy. We also appreciated her patience with our timelines and enjoyed our collaborations.
Your clear, differentiated climate tech
messaging will deliver value month after month
Clear, differentiated messaging documented in a strategy will help you:
- enable sales to communicate your unique business and sustainability value on repeat and win new business faster
- end the internal debates about what to say about your product
- help your team create copy and content efficiently without wasting time on endless revisions
- grow a trusted brand with authenticity through clear and consistent messaging across channels
- build a solid foundation for sustainable business growth
