Attract the right-fit leads,
get more conversions
and
sell faster
Website copywriting for climate tech. Put your differentiated messaging into action with copywriting that’s so much more than just words on the screen.
Get website copy that moves your leads to take action
I’ll bring together your messaging strategy, brand voice, the customer journey, buyer psychology, copywriting frameworks and UX principles to write copy for your climate tech or sustainability website.
So your ideal customers can see your tech’s value in helping them reach their business and sustainability goals. And find it easy to take action. Whether it is to shortlist you, download a lead magnet, book a demo or schedule a sales call.
Want to get a taste of how well we’ll work together? And also get quick fixes and big wins from your homepage copy without any redesign? Book a homepage copy and UX audit.
What’s included:
at a glance
- Discovery questionnaire and strategy calls to align your needs and goals with strategy and solution(s)
- Customer and competitive research to get into your ideal customers’ heads and discover what really resonates with them
- Messaging guide with messaging recommendations that you can also apply consistently across various marketing channels
- Website architecture and outline so we’re aligned on what’s to be written
- UX-informed conversion copy in wireframes so you can easily visualise the copy on the page
- Collaboration with your designer or developer to implement the copy for a smoother path to launch
- Post-launch review and analysis for further optimisation to lift your conversions
Process-driven, hassle-free service end to end
Get climate tech website copywriting by a partner strategist
Discovery
Kickoff
Research and Strategy
Copywriting
Implementation and review
- We have a short intro call to discuss your needs and goals. Talk about your challenges and the possible solutions. We understand each other’s processes and find the best and easiest ways to work together.
- If we’re a good fit for each other, that’s great. You then get a proposal with the solutions, expectations (yours and mine), scope, deadlines, deliverables and project fee. We agree on the proposal, and I begin the project at my earliest available start date.
- I’m accessible and easy to reach during the project. You also get clear milestones and timelines, so you’re never in the dark.
- We kick off the project with an in-depth questionnaire. Where you answer targeted questions about your product/service, positioning, messaging, brand voice, ideal customers, competitors, offer and more. We have a shorter follow-up call if need be.
- If it suits your schedule better, you can answer these questions on a strategy call.
Timeframe: 2–3 weeks
- I review your current messaging, brand voice and current website (if available), plus analytics and available customer and competitor research.
- I conduct internal stakeholder interviews, in addition to original competitive messaging research and voice-of-customer research (customer interviews and/or survey, review mining, recorded demos and more).
- So that your messaging and copy will meet your ideal customers where they are, join the conversations they’re having in their heads and build their trust in you.
- After that, you get a 3–5-page messaging guide that follows a proven framework and includes voice-of-customer data, your unique value proposition, key benefits and a story framework. Plus: the website architecture and a copy outline, so that we’re aligned on what I’ll be writing.
Timeframe: 2–4 weeks
- After we discuss and agree on the above, I start writing. Meanwhile, you can get back to what you do best. You get regular updates, so you never have to wonder what’s going on.
- After I’ve written the copy, I put it into wireframes with suggestions for supporting media and visuals. So you (and your designer/developer) can easily visualise the copy on the page.
- You get a walkthrough of the copy. Give me your feedback, and I work on the copy till it’s perfect for you.
- Even after the project has concluded and the final payment has been made, I continue to work with your designer/developer to ensure the copy is implemented correctly.
- We schedule a time to review your website’s initial performance. At this point, I may offer some optimisation ideas – as part of the project.
“Does this service include
messaging strategy?” and other FAQs
Yes, messaging strategy is usually included. Because copy that’s anchored in your messaging strategy will be aligned with your brand and be much more effective.
You’ll get a messaging guide that follows a proven messaging strategy framework and includes voice-of-customer data, your unique value proposition, key benefits and a story framework. You and your team can apply this messaging strategy across other marketing channels beyond your website.
Already have a messaging strategy? I can work with that too.
You may need 1 to 2 hours to think about your answers and fill in the questionnaire. I understand your time is valuable, but the more detail you provide, the better the outcome will be. We can schedule a brief follow-up call to clarify any point if needed.
Sure, get in touch and tell me your specific needs. You can fill in the form, book an intro call or send me an email.
Prices start at SGD7,900 (or USD5,900) for a project that includes messaging strategy and 5 pages of website copy. If you don’t need all that, it works too. I’ll quote a price based on your specific needs.
Have other questions? Send me an email.
Get in touch about your sustainability
messaging and copywriting needs now
Have something else in mind?
Check out the other services I offer, or get in touch with your specific needs.
