An in-depth discovery questionnaire
Know what’s holding your homepage back from clarity and conversions
Homepage copy and UX audit for climate tech. Make quick, impactful changes to your copy and user experience (UX) without any expensive redesign.
Get immediate wins
and higher conversions
Book an in-depth homepage audit to:
- identify the gaps in your messaging, copy and usability
- get actionable improvements you can implement right away
- make your homepage clearer, easier to use and more effective at attracting leads and conversions
You save 50%. For a limited time only
100% money-back guarantee. If I can’t find at least 3 improvements, it means your homepage is already in good shape. You’ll get a full refund.
Comprehensive homepage audit
by a copywriter trusted by
Discover what’s standing in your way
of more leads and higher conversions
Your visitors land on your homepage, but they leave within seconds – without exploring further or reaching out.
If they don’t stay, they can’t get the chance to see your value and trust you.
You’re left wondering: Why aren’t they engaging? Do we need to spend more time and money on a website redesign? Will we ever get the leads we need?
And figuring out what to fix on your homepage and how to do it? Even the thought of that gets your head spinning.
It doesn’t have to be this way.
Because you can troubleshoot what’s standing in your way of more leads and conversions easily.
By getting expert eyes (mine) on your messaging, copy and UX.
So you can:
- pinpoint what’s driving your ideal customers away – and how you can make them stay
- implement quick fixes yourself with no expensive website redesign needed
- resonate with your ideal customers and turn them into your leads
Messaging that conveys our unique value and winning difference
Jat Leng is a thinking copywriter who spares no effort in making sure that her copy is accurate, accessible and meaningful to the target audience. For our website, she dived deep into customer and market research. The result is messaging that conveys our unique value and winning difference to our ideal customers.Angeline Tong
Chief Experience Officer, HOL Experiences
Who is this audit for?
This audit is best for:
- business owners and marketing leaders in the sustainability B2B space
- designers and agency leaders with clients in the sustainability B2B space
You recognise the value of messaging, copy and UX in making websites easy to use and their offers easy to want. A website redesign isn’t due yet. You want to make quick, impactful changes now with a copywriter’s analysis.
Or a website redesign is already in the works. Before you proceed, get my eyes on your homepage so you or your copywriter knows precisely where and how to improve its messaging, copy and UX.
What’s included in the
homepage copy and UX audit
Once you book your audit, you will receive a questionnaire about your business, ideal customers, challenges and goals. The more detail you provide, the more targeted and valuable the feedback will be.
After completing the audit, I will send you:
- A written report of the gaps found in your messaging, copy and user experience and my suggestions as your jumping-off points for improvements
- A video summary of the most critical improvements to be made
Although I may include examples of rewritten copy to illustrate my suggestions, this audit does not include full-page rewrites.
Ready in 7 business days after I receive your completed questionnaire
Email me any questions you have about the audit findings and suggestions. Happy to answer them via email, a recorded video or virtual chat.
You save 50%. For a limited time only
100% money-back guarantee. If I can’t find at least 3 improvements, it means your homepage is already in good shape. You’ll get a full refund.
Ability to discern the most important messages and communicate them through engaging copy
Jat Leng worked with us on several copy projects. Each time, she understood our clients’ needs well and delivered copy that exceeded our expectations. She was highly organised and showed an astute ability to discern the most important messages and communicate them through engaging copy. We also appreciated her patience with our timelines and enjoyed our collaborations.Serena Yap
Account Manager, Artnexus
1 audit = 10s of improvements you can implement on your own without any costly website redesign
Here are examples of the takeaways from the homepage copy and UX audit:
A systematic heuristics analysis of your homepage based on conversion copywriting and UX best practices.
If your messaging fulfils these 4 criteria, then it will resonate with your ideal customers and make your product/service irresistible.
An effective homepage hero section grabs your ideal customers’ attention and compels them to read down your page. Does your hero work well? Get the formula that keeps them reading.
What you must do to join the conversations in your ideal customers’ heads, show them you understand their needs and wants, and overcome their objections.
Are your headlines and subheadlines effective? Find out if they are doing the job they have.
It’s better not to talk about your ideal customers’ problems because it sounds negative. Right? Not necessarily. You may need a problem section to better empathise with your ideal customers by reminding them of their pains and limitations.
How to show, not tell, your ideal customers the value you bring – by focusing on the capabilities and benefits of your product or service.
The truth about overcoming your ideal customers’ objections: Where to place testimonials and how to format them to build your credibility.
The easiest, quickest fix to get your ideal customers‘ clicks: How to make your buttons and button copy click-worthy.
Why your homepage doesn’t get higher engagement and conversions. (And what microcopy to write to reduce your ideal customers’ anxieties and motivate them to convert.)
The surprising word that shows your ideal customer you understand and care about them. Are you using it enough?
Over 20 UX checkpoints to create a friction-less, distraction-free and easy-to-use experience that makes your homepage conversion-ready.
You save 50%. For a limited time only
100% money-back guarantee. If I can’t find at least 3 improvements, it means your homepage is already in good shape. You’ll get a full refund.
“Can you help me improve other pages?”
and other FAQs
I can audit any pages of your choice, including your homepage, about page, product or service page and pricing page. I can optimise your contact form too.
My current homepage audit price is a special offer at US$147. After a limited period, the price will go up to US$297.
Other pages: US$97 each
Get in touch and tell me your specific needs.
You may need up to 1 hour to think about your answers and fill in the questionnaire. I understand your time is valuable, but the more detail you provide, the better the outcome will be. We can schedule a brief follow-up call to clarify any point if needed.
I can rewrite individual pages or your website for you. Since you already invested in the audit, I’ll deduct its cost from the total website copywriting fee.
Have other questions? Send me an email.
Have something else in mind?
Check out the other services I offer, or get in touch with your specific needs.
