Show your ideal customers why they must choose you
Messaging strategy for climate tech. Take your messaging from complex to compelling, vague to value-focused. Uncover your onlyness and say it louder.
Reveal your tech’s true worth
I’ll uncover what your ideal customers care most about and the transformation they seek through customer and competitive research. I’ll connect my findings to your product’s unique strengths and benefits.
You’ll get messaging that:
• conveys your tech’s true business and sustainability value
• reveals its specific advantages over other contenders
• attracts right-fit leads who want to put it on their shortlists
• your team can reliably and consistently use in sales and across channels
So you can speed up the sales process and build a firm foundation for sustainable growth.
What’s included:
at a glance
- Discovery questionnaire and strategy calls to align your needs and goals with strategy and solution(s)
- Customer and competitive research to get into your ideal customers’ heads and discover what really resonates with them
- Messaging guide that includes voice-of-customer data, your unique value proposition, key benefits and a story framework
Process-driven, hassle-free service end to end
Get sustainability messaging strategy by a partner strategist
Discovery
Kickoff
Research and Strategy
Copywriting
Implementation and review
- We have a short intro call to discuss your needs and goals. Talk about your challenges and the possible solutions. We understand each other’s processes and find the best and easiest ways to work together.
We kick off the project with an in-depth questionnaire. Where you answer targeted questions about your product/service, positioning, current messaging, brand voice, ideal customers, competitors, offer and more. We have a shorter follow-up call if need be.
If it suits your schedule better, you can answer these questions on a strategy call.
Timeframe: 2–3 weeks
- I review your current messaging, brand voice and current website (if available), plus analytics and available customer and competitor research.
- I conduct internal stakeholder interviews, in addition to original competitive messaging research and voice-of-customer research (customer interviews and/or survey, review mining, recorded demos and more).
- So that your messaging and copy will meet your ideal customers where they are, join the conversations they’re having in their heads and build their trust in you.
- After that, you get: a 3–5-page messaging guide that follows a proven framework and includes voice-of-customer data, your unique value proposition, key benefits and a story framework. You and your team can apply this messaging strategy across other marketing channels beyond your website.
- You get a walkthrough of the messaging guide. Give me your feedback, and I refine it till it’s perfect for you.
“Does this service include
website copywriting?” and other FAQs
This package covers only messaging strategy. You’ll get a messaging guide that follows a proven messaging strategy framework and includes voice-of-customer data, your unique value proposition, key benefits and a story framework that helps you write better website copy.
If you’d like me to write your website copy too, let’s chat about that too. Book an intro call, fill in the form or send me an email.
You may need 1 to 2 hours to think about your answers and fill in the questionnaire. I understand your time is valuable, but the more detail you provide, the better the outcome will be. We can schedule a brief follow-up call to clarify any point if needed.
Prices start at SGD3,900 (or USD2,900) for a messaging strategy project.
Have other questions? Send me an email.
Get in touch about your climate tech and sustainability messaging and copywriting needs now
Have something else in mind?
Check out the other services I offer, or get in touch with your specific needs.
